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ABS-CBN execs, Valenzuela City join ProjectSaysay benefactors

From left: Malou Santos, Olivia Lamasan, Linggit Tan-Marasigan, and Cory Vidanes. Images courtesy of ABS-CBN Social Media News Room, Star Cinema, and Nice Print Photography & Exige Weddings.

Four ABS-CBN Corporation executives namely Executive Adviser for Cinema of ABS-CBN Films Malou Santos, ABS-CBN Films Managing Director Olivia Lamasan, Chief of Staff of the ABS-CBN President and CEO Linggit Tan-Marasigan, and Chief Operating Officer for Broadcast Cory Vidanes; and the City Government of Valenzuela recently joined the league of benefactors of ProjectSaysay. The said sponsors were instrumental in covering the budget for commissioning 14 new poster design portraits of Emilio Jacinto, Fr. Jose Burgos, Marcelo H. del Pilar, Gregorio H. del Pilar, Valentin Ventura, Artemio Ricarte, Juan Luna, Marcela Agoncillo, Felipe Agoncillo, Jose Ma. Panganiban, Macario Sakay, Emilio Aguinaldo, Miguel Malvar, and Martin Delgado. Meanwhile, the portrait of Pio Valenzuela was sponsored by the City Government of Valenzuela.

These fifteen new portraits were combined with the first ten (10) portraits commissioned by Ibarra Watches, an all-Filipino premium watch company, launched at the Department of Foreign Affairs on May 22. The said portraits feature Gregoria de Jesus, Apolinario Mabini, Andres Bonifacio, Hadji Butu, Mariano Ponce, Graciano Lopez Jaena, Jose Rizal, Clemencia Lopez, Gliceria Marella de Villavicencio, and Antonio Luna. This set served as the basis of the so-called Ibarra Posters which were sent to 32 Sentro Rizal cultural centers of various Philippine embassies and consulates.

Descendants, relatives, and representatives of the 25 heroes graced the unveiling of their forebears’ portraits and the launching of the poster versions at the National Commission for Culture and the Arts, Intramuros, Manila on October 23.

Each portrait costs PhP 30,000.00 but painter Mark Villanueva, the artist behind the 25 commissioned portraits, opted to take off PhP 20,000.00 as his contribution to the advocacy.

Since May 2018, ProjectSaysay has spent 250,000.00 for the 25 portraits. Another 250,000.00 is needed to pursue the next 25 portraits, completing the pantheon of 50 great Filipinos it is targeting in its poster design standardization project. ProjectSaysay is hoping that through the brand new designs, students will be enticed to appreciate more the greatness of our people and contribute to the betterment of society and humanity, be inspired to do good, and influenced others to dream.

ProjectSaysay has found a partner in the NCCA for sponsoring the printing of 600 posters featuring the new designs. These posters, and the succeeding productions, will be distributed to various Philippine schools for free. ProjectSaysay Executive Director Ian Christopher Alfonso announced during the launching last October 23 that the advocacy will prioritize the schools in the hometowns of the heroes.

ProjectSaysay programs are financed through benefactor system. Interested benefactors, sponsors or donors may contact ProjectSaysay through

ProjectSaysay Inc. is a registered non-government organization with a mission to spread the ideals and values of great Filipinos through dissemination of relevant, useful, and inspiring information sourced from Philippine history in three ways: [1] Distribute quality posters to Philippine schools for free, here and abroad, featuring the words of wisdom of great Filipinos; [2] generate sensible and accurate online materials that are shareable and attune to the needs of time; and [3] create platforms to express creativity and academic exchanges related to history and culture. Since its establishment in 2013, ProjectSaysay has distributed 4,363 12”x18” matte-laminated sticker on 3mm sintra poster prints to 2,055 classrooms and libraries of 182 schools, institutions and offices, here and abroad.

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